Sports Business Advisory
GAMEPLANPARTNERS GROUP
Strategy. Relationships. Execution.
Connecting talent, brands and opportunities between Europe and the United States — in soccer and basketball.
Let's talkTalent Management & Athlete Advisory
We work with athletes building what comes after the game: commercial partnerships, media, business ventures, investments and long-term positioning. Closer to an extension of their team than a traditional agency — this is the core of what we do, day to day.
Brand Partnerships
Brands come to us through the athletes we manage and through our own network. We manage the end-to-end process on the athlete's behalf — not drafting the contract itself, but making sure everything around it runs smoothly and the partnership delivers for both sides.
Business Development
Creating new ideas and revenue streams for sports companies and athletes: partnerships, distribution, club and academy relationships, and international expansion.
Sports Strategy & Advisory
Short, medium and long-term strategic plans for athletes building their personal brand, and for brands looking to enter the world of sport — combining consulting discipline with sports-industry speed.
We help turn opportunities into projects.
USA vs. Belgium — Seattle, July 2026
FIFA World Cup 2026
Six weeks on the ground across U.S. host cities as the point of contact between Jozy Altidore and Telemundo Deportes — coordinating appearances, interviews and logistics through to the Final in New Jersey.
Recording Man On with hosts Jozy Altidore and Joakim Noah — Playmaker Studios, New York
Man On Podcast
We coordinated Jozy Altidore's involvement in Man On, a new soccer-focused sports and culture podcast, working directly between Jozy and Playmaker / Better Collective through development and launch.
Toronto FC tribute weekend — Toronto, May 2026
International Football
We traveled with Jozy Altidore to Inter Miami, U.S. Soccer friendlies ahead of the World Cup, and Toronto FC's tribute weekend in Canada — coordinating appearances, content and club relationships at each stop.
Sogility GO training boards
Sports Technology
Leading U.S. business development for Sogility, a soccer training technology company, including club and academy partnerships across key American markets.
Michigan vs. Tennessee, NCAA Elite Eight — Chicago, with Aday Mara
Soccer & Basketball, With Reach Beyond
Our foundation is in soccer and basketball — the two sports where our relationships and expertise run deepest — with growing exposure across the NFL, women's sports and golf through an athlete-investor ecosystem.
NFL Commissioner's Party
Super Bowl LX
On the ground in San Francisco for Super Bowl LX and the NFL Commissioner's Party — direct exposure to how the league's biggest business moments come together.
SBJ Dealmakers — November 2025
A U.S. Network Worth Bringing Home
Built over repeated trips to Miami, New York and Los Angeles, a network across sport, media and business that now works both ways — opening doors for partners in Europe too.
Some of the brands we've worked with
Gameplan Partners Group is built around one person: Ricardo Muñoz, a Madrid-based sports business advisor working the bridge between Europe and the United States, with a focus on soccer and basketball.
After moving from consulting into the sports industry, he spent close to two years living in Los Angeles — the period where the U.S. side of this network took shape. He's now based back in Madrid, working both sides of the Atlantic.
The company grew out of his work managing a leading athlete's business and career — and a simple belief: that the relationships being built there can open doors well beyond one player's career.
Gameplan combines the structured thinking of a consulting background with the relationships and speed the sports industry demands.
The Mark
The mark is a compass point — a diamond split by a single line, one half for Spain, the other for the United States. Two sides, one connection.
Madrid is home. Los Angeles, New York and Miami are where much of the work happens.
Madrid · Los Angeles · New York · Miami · Global
We move between Spain, Europe and the United States — because that's where the opportunities are.